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Jennifer Lopez Rebrands Tour As “Greatest Hits” Show

staticwire | April 3, 2024
Jennifer Lopez Greatest Hits Tour

Celebrated pop star Jennifer Lopez is facing some challenges with her upcoming tour, as ticket sales for her “This Is Me… Now The Tour” have not met expectations. In response to this, Lopez has made the decision to rebrand the tour as a “Greatest Hits” show, with a focus on her career-spanning setlist rather than her new material.

Reports have indicated that Lopez has cancelled tour dates in several cities, including Nashville, Raleigh, Atlanta, Tampa, New Orleans, Cleveland, and Houston, due to lackluster ticket sales. While new shows have been added in New York, Miami, and Toronto, a significant number of tickets remain unsold for the 30-show itinerary.

In an effort to entice fans who may not have connected with her latest album, “This Is Me… Now,” which peaked at No. 38 on the Billboard 200, Lopez has quietly changed the tour’s name to “This Is Me… Live | The Greatest Hits.” The decision to focus on her greatest hits could be a strategic move to attract a broader audience to her live performances.

While the tour’s producers Live Nation and some venues have not officially reflected the name change on their websites, sponsored Facebook ads featuring the new name have been seen, and some venues have confirmed the rebrand. Despite the challenges in ticket sales, Lopez has received positive reviews for the accompanying musical film “This Is Me… Now: A Love Story,” which has been described as a “bonkers cinematic experience.”

With the tour set to kick off in Orlando on June 26th, there are still plenty of seats available for fans interested in catching Jennifer Lopez live. Tickets can be purchased through various platforms, including StubHub.

Overall, while the initial rollout of the “This Is Me… Now The Tour” may not have been as successful as hoped, Lopez’s pivot to a “Greatest Hits” show could prove to be a compelling draw for fans looking to experience the highlights of her illustrious career on stage.

Written by staticwire

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